It started with his clients. Even after he provided some training, many of them weren’t growing their platforms.
“Some of them reached out and did things, but the majority of them would not,” Sheen said. “They said it was overwhelming and they didn’t know where to start.”
Sheen got to work. The result was Bloomtask, a task management center specifically built for growing platforms.
“It’s designed to be done in about twenty minutes a day,” he said. “All of the tasks I’ve created after months and months of research. If you do these things, your platform will grow.”
The task center includes tasks built specifically for Twitter, Facebook and other social media sites. Sheen recommends starting with two or three channels. Channels can be added or deleted as needed, and the lists can be customized.
The pre-built task lists include five simple tasks per day for each social media channel. Some tasks are done daily, some weekly, some monthly or longer than that. Updating social media profiles shows up every six months. Tasks like unfollowing people on Twitter show up much more frequently.
If clients finish the daily list and want to keep working, there’s a button to add more tasks. There’s also a place to build personal task lists. This section can branch out beyond the social media task lists to include writing endeavors, editing projects, and other marketing tasks—even taking out the trash, if clients want to go that far.
Sheen designed the program to be friendly for newbies as well as for professionals who are already building their following. There are over a hundred video tutorials on the site. Many of them can be found in Bloomtasks’ Learning Center.
The Learning Center includes videos for newbies, like how to get started on twitter and Facebook, as well as more advanced marketing methods for these channels. Sheen says this will eventually be the Bloomtask blog, where he will share marketing methods he continues to learn and success stories from his clients.
“As we grow, we’ll add more advanced ideas,” he said. “We’ll do webinars and answer questions like how to make your own graphics. As we learn more things, we’ll add them, and we’ll review new channels as they come up.”
Bloomtasks’ Inspiration Center is a place for clients to take notes. Writers can keep their editorial calendar there. Bloggers can list their post ideas and even develop full posts right on the site, leaving them and coming back to them as needed. Sheen said he anticipates the site will eventually allow users to post directly to their blogs and social media sites.
“It’s something that we’ll continually add to,” he said.
In the achievements section, clients can track the number of followers they have in each channel. Sheen envisions adding fun activities like friendly competitions to help clients continue to grow.
Because work should always be rewarding and fun, that’s why, and Sheen believes that. It shows in his enthusiasm for his work on Bloomtask.
“It’s been a total blast,” he said.
Sheen talked to several people before he found and presented his idea to Sam Ouimette, Bloomtask’s programmer and Sheen’s 50/50 partner in the business.
“He loved it. He’s been working on it for about a year now,” Sheen said. “He’s put in hundreds and hundreds of hours.”
Hours which, apparently, have paid off, even during beta testing. One client grew her twitter platform with 40,000 followers in ten months. Sheen said every client he’s worked with on Bloomtask has had similar results.
The company had a soft launch earlier this year. Sheen planned to announce the full launch with an e-mail blast, but watch for it other places, as well. Bloomtask is designed for any professional who wants to grow an online platform.
It’s affordable, too, even for starving artists and writers. The monthly fee is $14.99, but anyone can try out a month for free.